WeKruz chose inline skating, as its first niche market because of its diversity. Inline skaters range in age from four to eighty-four and have very diverse interests and psycho-graphic profiles [link to demographics section of N2inline.com media kit]. For instance, what appeals to the fourteen year old male aggressive skater is entirely different than what appeals to the fifty year-old female fitness skater or the thirty something social skater looking for a date or the seven year old roller hockey player. WeKruz has successfully created a virtual and real world community of diverse individuals based solely on their shared passion for skating. Now we have successfully created a template that can be used for other niche markets and have proven that the real market is in capturing the passion of enthusiasts both on and off the Web.

After many iterations and modifications incorporating user feed back WeKruz has successfully created an environment that not only satisfies the needs of this diverse enthusiast market but galvanizes it. Every aspect of the design and development of N2inline.com incorporates and recognizes the diversity of the community and the depth of the enthusiasts' passion and the enthusiasts' needs for interaction on and offline. Likewise the content reflects all disciplines and interests and is written to engage all age groups. Everyone is given a forum to express their passion and to share information and to interact on and offline. By nurturing and encouraging the individuality of its members, N2inline.com has become the glue that binds this previously splintered enthusiast market.

Now that the template has been built, tested and proven, WeKruz will port its proprietary GetN2it! Community model to other enthusiast markets. We anticipate rolling out many more GetN2it! Communities over the next several years. We will aggregate these GetN2it! Communities into a very powerful GetN2it.com network and vertically integrated portal.