TRW CAMPAIGN

Creative Center: Los Angeles

Branch: Los Angeles

TRW didn't want to be "just another satellite company." CHALLENGE: With nearly 3,000 positions to fill, TRW Space & Electronics Group competes with dozens of other aerospace companies for a very limited number of qualified engineers. They needed to communicate that they are a very different kind of company, leaping ahead of the pack and constantly getting into new technologies. A place where many loyal engineers have stayed 20 years or more. SOLUTION: Every aerospace company ad features a satellite, so what do we do? We feature a bulldog. A dependable, curious, warm, slightly humorous and totally attention-getting bulldog. A first for a company built on firsts. Reaction? A flood of more qualified resumes than the client has ever seen from a single insertion.