COMSTREAM CAMPAIGN
Creative Center: Los Angeles
Branch: San Diego
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ComStream needed to stand apart in the crowd.
PROBLEM: San Diego-based satellite communications company, ComStream, had a serious identity problem in the crowded San Diego wireless market. They wanted an advertising campaign to work both globally and divisionally, breaking them apart from typical high-tech clutter to establish a unique and memorable image. SOLUTION: We focused on the client’s laid-back, entrepreneurial, roll-up-your-shirtsleeves corporate culture by shooting a series of color and B&W print ads that captured a true sense of freedom through striking use light, air and movement. The result was capturing a flood of high-quality resumes directly attributed to the new creative. |
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