Job Number Client/Project Name: Date Issued: Rating*: Killer Just do it

Department Name/Location: Employee Name: Job Due Date & Time: Estimate Required? Yes No

*Explanation of ratings: These are quality ratings, not project size or cost. Please advise on budget restrictions when possible. Killer--You want the creative team to go for it. You are supplying a well-thought-out creative workplan, strategy and backup. And, you actually want the creatives to call and ask lots of questions. You expect to experience both the pain and the joy that goes with the process. Later, you and the client become stars. Just do it--You have done the best you can with what you could get, but you may not have all the answers. The creative team will do likewise. There's no pain, no joy...just good work, a serene sense of accomplishment and a satisfied customer.

Project Description:

Newspaper: Ad / Campaign Trade Journal: Ad / Campaign Flyer Postcard Brochure

Direct Mail Piece Website Display Graphic Design (logos, etc.)

Other Elements and Instructions: Please be as precise and accurate as possible.

What types of back materials will you provide (beside the Creative Work Plan)? Check all that apply.

Existing Recruitment ads Corporate website address(es) Brochures Annual Report Competition's ads, brochures, URLs, etc... Product/corporate ads Additional write-up of your thoughts on direction

Primary research Secondary research Corporate guidelines Video CD-ROM Disk-based brochure Relevant client likes and dislikes

Please send the backup materials after the team is assigned, so you know where to send them. (Of course, there will be times when you want us to see the backup first, or when we request to see it first.)