Estimating and Scheduling
- Determine client budget prior to start of creative development.
- Request a ballpark estimate for creative development.
- Request a project schedule from the start of the project.
- Request firm quotes to coordinate with presentation of comps.
- Provide delivery dates and delivery destination.
Creative Development
- Suggest date for review of roughs.
- Will comps require full copy inserted or will headlines and intro copy be sufficient?
(This will substantially effect cost on a big project.)- Provide Creative with samples of types of brochures client likes.
- Are there any competitors brochures for Creative to review?
- Estimated number of pages client is looking for.
- How long will the piece be used?
- How will the piece be distributed?
- Are there any size requirements that should be considered?
- Does the client need companion pieces, envelopes?
- Will the client hanle their own mailing/fulfillment?
Production and Printing
- Are changes and additions to approved copy being tracked weekly?
- Are there chages to the project that shuld be charged to the client?
- Will canges to production schedules affect the estimate?
- Are duplicate final proofs required to send to the client priop to printing- matchprints, bluelines, pressproofs?
- Did client sign off on paper dummies?
- Does the client want to be present for press checks.