CREATIVE DEVELOPMENT PRICING GUIDLINE
COLLATERAL
POSTCARD, CERTIFICATE OR FLYER
The range goes from a simple one or two color, all type solution; to full color with art.
$750 -- $1200
TRI-FOLD "SLIM JIM"
The range goes from simple one or two color, all type solution with heads/subheads only; to full color with art and new copy.
$1,600 -- $2,600
BINDER
Cover and Spine (Slip-in-type)
Cover and Spine w/sample tabs and sample inside page layouts
$500 -- $750
$1000 -- $3000
POCKET FOLDER WITH INSERTS
The range goes from a simple one or two color, imited copy (headings only); to full color, with art and some copy written.
$1,500 -- $3000
DIRECT MAIL
Self-mailer
4 page brochure, letterhead, envelope
$2,300 -- $4,000
$2,500 -- $5,000
BROCHURE
8 pages plus cover
8 pages plus cover and insert(s)
up to 15 pages
up to 16 pages and insert(s)
Ranges from: cover and one spread comped, simple two color, photos supplied, heads and subheads only; two color and spreads comped, rough layouts of brochure, all new art, heads, subheads and some copy written.
$3,500 -- $5,000
$4,300 -- $6,500
$6,000 -- $9,000
$7,000 -- $11,000
POSTER
Ranges from: two color, all type to full color with art.
$750 -- $1200
LOGO DESIGN
Before you discuss price with the client, it would be a good idea to talk to us first.
WIDELY VARIES
DISPLAY BOOTH
Before you discuss price with the client, it would be good idea to talk to us first.
WIDELY VARIES
JUST DO IT
This is a new category of work, for projects that are more concerned with function than beauty. Projects that have to be done good and fast, don't have to be "award-winning." These jobs are done with minimal concepting time.
WIDELY VARIES
ADVERTISING
NEWSPAPER FORMATS (1-3 chocies)
$,500 -- $1,500
SMALL SPACE NEWSPAPER CAMPAIGN
(2-4 executions ) &endash;- copy and art direction. The price will depend on the complexity of the project.
$1,750 -- $4,200
TRADE AD
Full Page
$1,500 -- $5,000
RADIO (choice of 2-3)
$800 -- $1,500
CAMPAIGN
2 Trade ads, 2 Newspaper Ads, 1 or 2 other misc. items (postcard, Poster, etc..)
Price will depend on complexity of the project
$4,000 -- 10,000
JUST DO IT
This is a new category of work, for projects that are more concerned with function than beauty. Projects that have to be done well and fast, but don't have to be "award-winning." These jobs are done with minal (or client-supplied) copywriting, and simple or no visuals.
The above pricing guide is based on comping everything listed. Time and costs may be cut by requesting only a few pieces completely comped and everything else as tight roughs. Collateral time and cots can be cut by only comping the cover and spreads.
The above pricing guide is designed as a tool to help evaluate creative development budgets prior to opening a request and incurring any cots. Since the above pricing is used as a guideline only, actual cost incurred can vary.
Guideline pricing does not include creative and production to complete any project.
Return to Top
© 1997 JWT Specialized Communications.