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I Love Dogs Expo |
The I Love Dogs Expo is extensively promoted and advertised throughout Southern California prior to each event. Press releases and calendar listings are sent to upwards of 300 media outlets. In the three weeks leading up to the event, targeted radio and print advertising campaigns increase awareness of the event. ILDE marketing reaches dog lovers living in Los Angeles to the North, Riverside/San Bernardino to the east, Orange County and south to Northern San Diego County. In addition, we distribute discount coupons to retail outlets and veterinarians to drive traffic to ILDE. Television opportunities are also pursued on local news and national pet programs.
Participating media outlets include radio and television stations with participant media appearances at the show and other promotions one week prior to ILDE, logo and hyperlinks on media web sites, e-mail blasts to pre-qualified attendees with ILDE info, and other promotions as are available. “The Pet Show” hosted by Warren Eckstein on KRLA, where an in-studio guest will promote the ILDE complemented by purchase of :60 second spots. Radio advertising will be enhanced by frequent ticket giveaways to further draw attention to ILDE.
Print campaigns include the strategic placement of ads and/or drop-in inserts in major publications such as:
A special outreach is in place to pet specialty publications to cover the ILDE.
Advance stories are pursued on KTLA Morning News and Good Day L.A. for a media day on event openings. We also position ILDE as an ideal venue for weather stand-ups, using the Border Collie Frisbee® Team, Guide Dog Demos and agility demonstrations as drawing cards. There may also be opportunities to showcase purebreds and the lovable mutts offered by the reputable dog adoption services. For promotions, contact: David Lena |
