PRODUCER
DAVID LENA

With 14 years as an award-winning cameraman in the motion picture business, David Lena has refined an appreciation for all things beautiful. When attending his first dog show, he was stunned at the grace, beauty and amazing temperament of the dogs he saw in the rings. After working as a groomer for Cathy’s Critter Cleaners in Culver City and as a salesperson at Russo’s Pet Experience in Irvine in 2002, he set as a goal the creation of a progressive venue that would truly benefit the purebred dog, assist the public in finding quality in stock, and safe and healthy pet products. Using the philosophy of Whole Foods Markets, he designed a business model that best meets these ends.

To craft the best possible program, he has personally met with exhibitors at trade shows including SuperZoo, the H. H. Backer Pet Industry Christmas Trade Show in Chicago, the Barkleigh Groom & Kennel Expo in Burbank, the Natural Products Expo West and the American Family Pet Expo. He has attended several dog shows where he has met with over 400 show dog breeders. Based on the feedback from these breeders, his agenda is both progressive and ethical.

He has brought together a team of professionals that have proven themselves exceptional in their line of expertise. Together, they will build I LOVE DOGS EXPO into California’s answer to their dog needs. Born in Massachusetts, Mr. Lena graduated from Northwestern University with a degree in theater, and has resided in Southern California since 1987.

SITE DESIGNER
ERIC OXENBERG

In 1982, Eric Oxenberg studied Graphic Design and Commercial Photography concurrently at Santa Monica College after moving to California from New York and, originally, Washington, D.C. He then worked for newspaper and magazine publishers while at the same time operating his own design studio. He practiced traditional graphic design and copywriting for a number of Los Angeles clients.

Eric has since been employed by many printing companies, advertising agencies and publishers doing design and art direction with a focus on direct marketing. As an independent, Eric has produced editorial and advertising design for various advertising agencies, regional companies and organizations and other local businesses, retailers, film, video and theatrical production companies. Clients have included Toyota, Honda, R. L. Polk, TicketMaster, Ogilvy & Mather, Team One Advertising and others. He also assisted in computer training classes at the American Film Institute’s Macintosh laboratory in Hollywood, California in the late '90s.

Since 1995, Eric has used HTML tools to help design and build sophisticated WWW sites for clients such as Lexus, Honda and PBS, drawing from his background in print design to ensure that web sites clearly inform as well as entertain. Eric created the ILDE logo, and developed the “look-and-feel” of the ILDE web site, as well as providing copywriting, print art direction, and integrating the site’s technologies and hosting solutions.

ON-SITE EXHIBITOR & STAFF COORDINATOR
BONNIE LENA

With 15 years of experience producing commercials, CD-ROMS, and music videos, Bonnie Lena is well trained in the art of coordinating the multitude of responsibilities of a special event. Insurance, location requirements, vendor negotiations, communications, and handling budgets of hundreds of thousands of dollars are her forte.