Web Creative Development
Questionnaire and RFP Form
Message
Your proposed Domain Name
Your proposed site’s descriptive title (example: "The web site geared to business")
What is the primary message you wish to convey to your audience with this site?
What are your secondary objectives and overall goals you hope to achieve?
What goals does your company intend to reach with a new Web Site?
Who is your target audience? Is it different from your current customer profile? Describe in detail.
How does your company differentiate itself from competitors?
What are the key reasons why customers choose your company?
Perception
Use three adjectives to describe how the site should be perceived by the user. (examples: conservative, progressive, friendly, formal, casual, serious, experts, humorous, service-oriented, professional, etc.)
Is this different than your company’s current image perception? How?
No Yes
What do you feel is the biggest challenge in getting your image across to customers?
Describe any visual elements or styles which can be utilized from existing marketing materials or collateral.
Logo (electronic version)
Color scheme
Illustrations
Photography
Type treatments
Existing web art
How is your company currently perceived?
Do you wish to carry through the same kind of message through your Web Site?
No Yes
List any URLs of sites you find compelling.
What do you find the most interesting about these sites?
List URLs of competitor sites and briefly state what you like and dislike about their overall site.
Action
What is the primary action you wish your target user to take from the main page of your site? (examples: download, browse, move along specified path, email, order, explore, click button, call, etc.)
What is the primary action you wish your target user to take before leaving your site? Is it the same action? If not, describe why.
What elements are key items you wish to have available to the user on every page?
Content
Will this site use existing content? If so, what is the source and who is responsible for approval.
If not, will you be creating content in-house or using an outside provider?
Existing Content Source:
Approval Contact:
New In-House Content Source:
New Outside Content Source:
What is the basic structure of the content, and how is it organized?
What elements do you see as "globals" or appearing on every page within the site? (examples: logo, site name graphic, toll-free number, email contact link, order button)
Technology
What is your target platform and browser? (examples: Windows 98, Netscape 4)
Target Platform
Target Browser
Are there any specific adaptive technologies (Flash, Shockwave, QuickTime, etc.) you would like to utilize? If so, how will they enhance the user experience? Please describe in detail.
Will you have database functions? Do you already have a database in place? Please describe in detail, including specific information about programs and software.
Will you have a need for any secured transactions? Please describe in detail.
Marketing/Updating
Briefly, what are your short-term marketing goals (in the next 2 years)?
How will this Web Site help to meet your goals?
Do you have an existing or planned marketing strategy in mind to promote this site? If so, please describe.
What do you feel is your number-one business problem? (examples: change image, increase customers, promote company, etc.)
What methods of distributing the URL already exist within the company?
Corporate Collateral
Print Advertising
Email Seeding
Web Advertising
Do you intend on keeping the site updated? If so, how often? Who is responsible for updating and providing content?
Content Source:
Administration
Who are the primary contacts from your organization and who has final approval on the project? Please list names, titles, email addresses and phone numbers if applicable.
Primary Contact First Name
Primary Contact Last Name
Primary Contact Title
Primary Contact Telephone
Primary Contact Email Address
Approval Contact First Name
Approval Contact Last Name
Approval Contact Title
Approval Contact Telephone
Approval Contact Email Address
Technical Contact First Name
Technical Contact Last Name
Technical Contact Title
Technical Contact Telephone
Technical Contact Email Address
What is your target launch date for this site? What are the factors surrounding this deadline?
Launch Date:
What are your budget limitations? What is your project ceiling?
Can this project be broken in a phased manner to help you meet your goals? Describe your optimal Milestone Phases.
If you have further questions about web development, call DGS Sales at (877) 391-9696 (call 310-391-5275 in California) between the hours of 8:00 am and 6:00 pm (PST) weekdays, or with your question.
